Microsoft Testing Its Own ‘Google Base’
By Ben Charny
Microsoft Corp. said it is readying an online marketplace, code-named Fremont, which is apparently in response to a similar feature that rival Google Inc. introduced a few weeks ago.
Fremont is a free service in which people contribute listings, whether it’s about a couch for sale or someone looking for a commuting partner.
Microsoft plans to index each item, thereby adding it to the results from using Microsoft’s Internet search engine.
The software giant will enhance the Fremont listings with localized maps, and make them available through Microsoft’s newly revamped Internet portal, now known as Live.com, according to the company.
While created to serve primarily as an online marketplace, Fremont, and similar initiatives pre-dating it, serve a much broader purpose.