For Sony, a Pain in the Image
By Olga Kharif
The spyware debacle has sparked anger, distrust, and boycotts among consumers, but the financial impact on Sony BMG is likely to be limited
David Snider’s dismay with Sony (SNE) has been a long time coming. It started when his Sony-branded CD/MP3 player broke down after less than a year of use, and worsened when the company took four months to send a replacement. Snider, 28, says his dissatisfaction escalated recently after the new player began skipping tracks. And then it came to light that Sony BMG Music Entertainment — in the name of protecting copyrighted material — embedded CDs with software that installed spyware on users’ computers. That was “the proverbial straw that broke the camel’s back,” says Snider.




