Google To Buy Radio Advertising Firm

Blogged under Services by Dr. Byte on Tuesday 17 January 2006 at 8:32 pm

According to the BBC Google is buying US radio advertising firm dMarc Broadcasting for an upfront payment of $102m (£58m), rising to a possible $1.14bn by 2009. Interestingly it comes soon after Robert X. Cringely’s prediction that Google will soon expand into targetted TV adverts. It looks we are finally beginning to see Google’s transition to mainstream media.

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