Alienware Bought By Dell
For now at least, the Alienware division will still operate separately from Dell. Dell is going to keep their XPS line of awesome gaming hardware.
This is from Alienware’s CEO Nelson Gonzalez about the acquisition:
Given all that, why then agree to an acquisition by Dell? Wouldn’t an acquisition by a larger, more established PC company like Dell violate the core brand tenets of Alienware, not to mention alienate (no pun intended) the core fanatical customer base we have built up such a huge following with?
The simple answer is no. We believe that this acquisition will offer our customers the best of both worlds — an Alienware that takes advantage of the world-class business practices and operational efficiencies that have made Dell one of the most respected companies in the world, while preserving the DNA of the Alienware brand and product strategy portfolio.
http://www.alienware.com/main.aspx