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Today In Tech

Alienware Bought By Dell

Blogged under Hardware News by Dr. Byte on Wednesday 22 March 2006 at 7:18 pm

For now at least, the Alienware division will still operate separately from Dell. Dell is going to keep their XPS line of awesome gaming hardware.

This is from Alienware’s CEO Nelson Gonzalez about the acquisition:

Given all that, why then agree to an acquisition by Dell? Wouldn’t an acquisition by a larger, more established PC company like Dell violate the core brand tenets of Alienware, not to mention alienate (no pun intended) the core fanatical customer base we have built up such a huge following with?

The simple answer is no. We believe that this acquisition will offer our customers the best of both worlds — an Alienware that takes advantage of the world-class business practices and operational efficiencies that have made Dell one of the most respected companies in the world, while preserving the DNA of the Alienware brand and product strategy portfolio.

http://www.alienware.com/main.aspx

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    If you love Howard Stern, this news might make you happy; if you love having choices, this news will make you sad. Audi and Volkswagen recently announced they will be dropping XM satellite radio receivers as an option for their cars beginning with the 2007 models in favor of an exclusive deal with Sirius. Both Audi and Volkswagen will be offering Sirius satellite radio receivers with new cars through 2012. Terms of the agreement have not been disclosed, but Volkswagen will be offering three free months of Sirius radio to new buyers and expects to equip 80% of new vehicles with their receivers.

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